Voice It Initiative Branding

A few attempts in branding a unique initiative.

Option 1: Transcending Box
Inspiration: The box symbolizes the issues people generally are afraid to share in public but, through this initiative, it enables them to transcend the boundaries of their “container” and to reverberate their issues. 

Option 2: Islamic Cube
Inspiration: Building on the inspiration of Option 1, this puts a touch of islamic influence on the logoform, showing the traditional 6-sided star alongside a 3D rendition of a box.

Raqam Branding

A cool idea for a social channel that deserves an equally cool brand ident.

Option 1 – Modified hashtag, currently also the universal symbol of online social engagements. Also represents a crop mark – used to highlight essential parts of a visual, in this case, highlighting a certain figure in a sea of information.

Options 2A & 2B – The form represents statistics and visualized numbers. Data connected by a line to see trends forecast the future and aid in making good decisions.

Dubai Card Ads

Insight: With this new Dubai Card, customers will have more freedom than ever before to travel, spend and live their desired lifestyles. However, since there are many types of cards in the market, this card’s unique benefits must be clearly communicated to stand out from the rest.

Concept 1: The Choice to Be Free

Concept 2: Move Light, Move Fast

Concept 3: The Spirit of Dubai

Concept 4: The Speed of Life

Quote

Clean Slate

The beginning is never the clear, precise end of a thread, the beginning is a long, painfully slow process that requires time and patience in order to find out in which direction it is heading, a process that feels its way along the path ahead like a blind man the beginning is just the beginning, what came before is nigh on worthless.

JOSÉ SARAMAGO, The Cave