Insight: With this new Dubai Card, customers will have more freedom than ever before to travel, spend and live their desired lifestyles. However, since there are many types of cards in the market, this card’s unique benefits must be clearly communicated to stand out from the rest.

Concept 1: The Choice to Be Free

Concept 2: Move Light, Move Fast

Concept 3: The Spirit of Dubai

Concept 4: The Speed of Life