About

Profile

Caffeine-powered creative warlord forged somewhere between a Dubai pitch room, a Filipino tapsilog joint, and a 3AM Adobe Illustrator crash report. Equal parts Creative Director, UI/UX perfectionist, brand therapist, and professional “can-you-make-the-logo-bigger” survivor.

Spent 20+ years weaponizing pixels across the UAE while casually juggling government mega-projects, luxury real estate launches, drone spectacles, gamer arenas, cinematic event concepts, and social campaigns that somehow needed “more premium energy but also more Gen Z.” Has personally stared into the void of 700-slide decks and the void blinked first.

Owns more Apple devices than functioning sleep cycles. Probably has a folder called FINAL_FINAL_USETHISONE_v27_ACTUALFINAL.ai. Has strong opinions about typography, lighting temperatures, and whether your logo deserves breathing space. Thinks Fabriga is a personality trait.

A multidisciplinary creative with the soul of an artist, the patience of an exhausted kindergarten teacher, and the survival instincts of a man who has opened corrupted PSD files seconds before a client presentation.

Known symptoms include:

  • turning random nouns into brand manifestos
  • rewriting headlines 14 times for “better rhythm”
  • calling fonts “warm” and “emotionally intelligent”
  • believing black backgrounds instantly add AED 50,000 to production value
  • surviving entirely on iced coffee, panic, and keynote transitions

“Your vision. Our spark.”
But also:
“Please send the assets in high resolution for the love of God.”

What He Does

In another universe he’s either:

  • directing a Netflix cyberpunk series,
  • running a secret Formula 1 branding agency,
  • or overthrowing a government through extremely well-designed presentation decks.

Strengths:

  • creative direction
  • storytelling
  • experiential design
  • brand visual systems
  • making impossible deadlines slightly less impossible

Weaknesses:

  • “quick revisions”
  • clients who use Canva shadows
  • Word documents converted directly into PowerPoint slides
  • hearing “we need this in one hour”